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The current situation and development of self-adhesive label printing

since the invention of self-adhesive materials by Americans in the 1930s, industrial and military needs have made the market demand for this kind of composite materials continue to increase, and the application scope of self-adhesive labels has also developed rapidly. Self adhesive label printing belongs to special printing in the printing industry. In recent years, with the development of new materials, new technologies and new equipment, this printing has developed into an independent printing method. At present, printing enterprises engaged in professional self-adhesive label printing at home and abroad are very common

I. Basic Situation of self-adhesive label printing worldwide

it is understood that at present, self-adhesive label printing worldwide is basically divided into three situations:

1. The printing method based on flexo

North America, represented by the United States and Canada, is a typical example of using flexo to print self-adhesive labels. Its equipment is a unit type printing unit, which mainly uses water-based ink and adopts round pressing die-cutting. The processing method of materials is web printing and web receiving

after visiting the Chicago printing exhibition in 1997, the author was invited to visit Weber company, a self-adhesive printing enterprise located near Chicago. The company has 27 flexographic printing machines (from 7 inches to 25 inches) of mark aney, which are mainly engaged in the printing of various self-adhesive labels. There are 400 people in the company, and the annual sales of two shifts is $100million (including a self-adhesive paper production line)

2. Letterpress and flexographic printing account for about 50% respectively.

this processing method is represented by Europe. The situation of flexographic printing labels is the same as that of the United States, but letterpress printing accounts for a considerable proportion. Relief printing uses UV ink, and the equipment is mostly laminated or satellite. The processing method of materials is also web printing and web receiving

3. Relief printing

this processing method is represented by the Asia Pacific region. In the Asia Pacific region, there are many home furnishings in developing countries, and label printing is relatively backward. Only a few devices use UV ink in letterpress printing, and most label devices still use traditional resin ink. The processing methods of materials are web paper, sheet fed cutting and web paper receiving. In addition, sheet fed offset printing of self-adhesive labels is also a feature of this region. In the way of die cutting, it is basically flat die cutting

Second, the basic situation of self-adhesive label printing in China

China's self-adhesive label printing began in the late 1970s, and the main technology, process and materials are from Japan. This new technology will be digested, absorbed and extended to the whole country, mainly in the coastal cities of Tianjin, Qingdao and Guangzhou

the domestic self-adhesive label printing market has maintained a sustained high-speed growth in recent years, with an average annual growth rate of more than 20%, which is unmatched by other packaging and printing industries. The self-adhesive label printing market has been quite large. As an emerging industry, self-adhesive label printing is becoming a new bright spot in the packaging and printing industry, attracting more and more industry insiders' attention

after more than 20 years of efforts, self-adhesive printing has achieved great development in China. With the introduction of raw material production, printing processing technology and equipment, localization and production capacity have reached a certain scale

III. domestic market demand and development trend

according to statistics, the annual per capita consumption of self-adhesive labels in developed countries in Europe and the United States is more than 10 square meters, while at present, the per capita consumption of self-adhesive labels in China is only 0.3 square meters, which shows that there is still considerable room for the development of the self-adhesive label printing market. At the same time, driven by strong market demand, the self-adhesive label printing market will continue to develop at a high speed for a long time to come. The growth in the demand for self-adhesive labels in the next few years will mainly come from the following industries:

daily chemical industry

according to statistics, the demand for self-adhesive labels of products in the daily chemical industry accounts for more than 30% of the total demand for self-adhesive labels in the market. Since the products of the daily chemical industry are sold directly on the counter, most of them have no other packaging, so the label has become the most important way of expression of their packaging. Compared with other label packaging forms, such as direct silk printed labels and heat shrinkable labels, self-adhesive labels are more delicate and beautiful, which is conducive to improving the overall image of the product. The proportion of self-adhesive labels used in daily chemical products is getting higher and higher, which is close to 40%

in addition, liquid detergent products in daily chemical products are becoming more and more popular, gradually replacing solid detergent products. Some large daily chemical production enterprises have introduced more than 100000 tons of liquid lead-in equipment. These products that need automatic filling need a lot of self-adhesive labels to be pasted on their bottles

electronic and electrical labels

there are many durable self-adhesive labels on all kinds of electrical appliances. These labels have a large unit area and a large number. Although the penetration rate of household appliances in urban households is high, the penetration rate in rural areas is still low. With the further popularization of household appliances in Chinese families, it will drive the demand for durable self-adhesive labels. In addition, it products have also begun to spread rapidly (mainly computers and electronic communication products), and self-adhesive labels, as product description marks, are widely used in these products, which also drives the demand for self-adhesive labels

in the pharmaceutical industry

traditional pharmaceutical labels are generally labeled by brushing glue behind the label. This labeling method may have the following shortcomings:

1. The labeling speed is slow and cannot meet the requirements of high-speed automated production

2. The glue performance is poor, causing the label to curl and fall off, affecting the beauty of the medicine bottle, and even bringing a lot of inconvenience to patients

3. When brushing and labeling, it is easy to leave glue on the outside of the label, absorb dust and form stains. Wood plastic production tips do not meet the requirements of health standards

self adhesive labels suitable for high-speed labeling can effectively solve the above problems. Therefore, self-adhesive labels are increasingly used as drug labels. With the over-the-counter sale of over-the-counter drugs, drug manufacturers and consumers pay more attention to drug packaging, which will largely promote drug manufacturers to accelerate the pace of converting traditional labels to self-adhesive labels

logistics industry

with the development of market economy and the acceleration of commodity circulation, there will be more and more demand for variable information printing labels, such as luggage labels, supermarket price labels, storage and transportation labels, which have been widely used now. In some logistics developed countries in Europe, self-adhesive labels that can still respond effectively for variable information printing have accounted for more than 40% of the total demand of the self-adhesive label market, while in China, this market has just started, and the annual per capita consumption is very small. Now the logistics industry is a new industry, and many large and medium-sized cities in China hope to play the role of logistics center. With the rapid development of logistics industry, there will be a huge demand for variable information self-adhesive labels in the market

IV. the industrial chain of self-adhesive label printing has been formed

since the 1990s, the self-adhesive label printing market suitable for automatic labeling has developed rapidly, driving the self-adhesive label printing market to the direction of industrialization. Now the self-adhesive label printing market has formed a relatively complete industrial chain and has a considerable industrial scale. This fast-growing market has attracted more and more internationally renowned suppliers of relevant self-adhesive label materials and printing processing equipment. At the same time, a number of large-scale professional label printing manufacturers are rising

1. Material suppliers

a group of foreign-funded self-adhesive label material suppliers represented by the well-known self-adhesive label material suppliers Eli Dennison of the United States and lindco of Japan are optimistic about this fast-growing market. They have entered China since the 1990s, which has greatly promoted the rapid development of this market. Take Eli company as an example. After entering China in 1994 and investing nearly US $30million to establish Kunshan production base, sales branches quickly spread all over the country. Recently, more than US $30 million has been invested to build the Guangzhou factory. In addition, in order to improve the printing and processing technology of self-adhesive labels in China, Allie also invested nearly US $2million to establish the first professional self-adhesive label printing and processing training center in the Asia Pacific region

in Longgang, Wenzhou and Zhongshan, Guangdong, some powerful private label material suppliers have also begun to take shape. In these two places alone, there are more than 10 suppliers producing self-adhesive label materials

2. Equipment supplier

since 2001, foreign flexographic printing machine agents of major brands have shifted their sales focus to narrow width flexographic printing machines suitable for self-adhesive label printing. According to statistics, 70% of the flexographic printing machines sold in the domestic market in 2001 were used for self-adhesive label printing. At the same time, some domestic traditional printing equipment manufacturers, such as Shanghai Ziguang, Shaanxi printing press, beiren Fuji, have also targeted the self-adhesive label printing market and developed high-quality narrow width flexographic printing machines

at the same time, well-known letterpress label printing machine suppliers have also set up offices and service centers in China, such as lindco, luotie, Wanxun. The famous equipment of sanki and kopak has also been promoted by agents

more and more auxiliary processing equipment, such as die cutting equipment, tool making suppliers, have also begun to set up offices or processing bases in large and medium-sized cities in China. Now the post-processing problem of self-adhesive label printing manufacturers has been better solved. For example, in the past, the circular pressing of flexographic printing self-adhesive labels brought strong market space for power batteries. Circular die-cutting knives need to be customized abroad. Now they can be made locally in Shanghai, Guangzhou and other places

3. Printing manufacturers

first, a number of foreign-funded professional self-adhesive label printing manufacturers entered this market in advance. These manufacturers have many years of experience in professional printing of self-adhesive labels abroad. They have brought foreign advanced printing equipment, printing processing technology and management experience into the domestic market, which has great prospects in flexible supercapacitors. After several years of development, the annual output value of some foreign-funded professional self-adhesive label printing manufacturers has reached 100 million yuan. At present, this market is still attracting more and more foreign printing enterprises. According to statistics, there are more than 20 foreign-funded label printing manufacturers in Shanghai and Suzhou alone. With the state allowing wholly-owned enterprises to invest in the packaging and printing industry in August 2001, it is believed that more powerful foreign-funded printing enterprises will enter the self-adhesive label printing market

secondly, large state-owned printing enterprises also pay attention to this market. For example, Shanghai textile printing Li Fung, Shanghai concave convex, Shanghai No.8 factory, Huzhou printing factory, etc. have invested in quite advanced flexographic equipment to join the competition in the self-adhesive label printing market. Self adhesive label printing has become a new profit growth point for these printing enterprises

again, after several years of operation, a number of private label printing plants have been equipped with certain strength and began to introduce advanced rotary relief printing equipment or flexographic printing equipment. In Shanghai, Beijing, Tianjin, Suzhou, Wenzhou, Guangzhou and other places, many private professional label printing manufacturers with annual turnover of tens of millions of yuan have emerged


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